Google's AI is designed to spend your budget — not protect it. We manage your campaigns with human oversight, aggressive negative keywords, and relentless optimization. Every dollar earns its keep.
Not generic Google Ads. Campaigns designed specifically for contractors — targeting homeowners who need your services right now.
We build keyword lists around what homeowners actually search — 'emergency plumber near me', 'roof repair [your city]', 'AC not working.' High-intent terms that attract people ready to hire.
We add 50-200+ negative keywords from day one. 'DIY', 'how to', 'salary', 'jobs' — every irrelevant click is blocked before it wastes your money.
Your ads only show in your service area — radius targeting, zip codes, or city-level. No wasted spend on clicks from homeowners you'll never serve.
Every service gets a dedicated landing page built for conversion. 'Roof Repair in Dallas' clicks land on a roof repair page — not your homepage.
Every phone call is tracked and recorded. You know exactly which ads and keywords generate real phone calls from real homeowners.
Monthly reports with real numbers — calls over 60 seconds, form submissions, cost per lead. Not Google's inflated vanity metrics.
Generic home service keywords, broad match
Service + location specific, exact/phrase match
Traffic sent to homepage
Custom page per service per city
No tracking — you guess which ads work
Every call tracked, recorded, attributed
Budget drained by 'DIY' and 'jobs' searches
Extensive negatives block waste from day one
Google's default clicks and impressions
Real leads, real calls, real cost per lead
We tear apart your current campaigns and show you where money is being wasted.
New campaign structure, keywords, negatives, ad copy, and landing pages — built from scratch.
Weekly search term reviews, bid adjustments, and ad testing. Every single week.
Monthly reports with real numbers — leads, cost per lead, and clear ROI.
Free PPC audit. No pitch, no commitment. We'll show you the search terms you're paying for, the waste we can eliminate, and what properly managed campaigns look like.