For Car Dealerships

EXECUTIVE MARKETING LEADERSHIPWITHOUT THE EXECUTIVE PRICE TAG

Your dealership deserves real marketing strategy — not just someone to run the same campaigns on autopilot. Our Fractional CMO service gives you senior-level leadership, vendor accountability, and a clear roadmap to more sales.

40–60%
Average reduction in wasted ad spend
$150K+
Saved vs. hiring a full-time CMO
20+
Years of automotive marketing expertise
30 days
To a clear marketing roadmap
Sound Familiar?

RUNNING A DEALERSHIP IS HARD ENOUGH

Most dealers didn't get into this business to manage marketing agencies. But without someone holding them accountable, budgets leak, performance slides, and you're left guessing why the lot isn't as busy as it should be.

  • Marketing budget keeps growing but results stay flat
  • Your current agency sends reports nobody can understand
  • No one on your team has time to hold vendors accountable
  • You need strategic leadership but can't justify a $150K+ CMO salary
  • Campaigns run on autopilot with no real direction or oversight
  • You're making big decisions based on gut feelings, not data
The Fix

A Seasoned Marketing Leader In Your Corner

With 20+ years in automotive digital marketing, we've seen every vendor trick, every budget bloat, and every missed opportunity. We plug in as your dedicated CMO — setting strategy, managing vendors, and making sure your marketing investment actually translates to vehicles sold.

No long-term contracts
Month-to-month flexibility
Fraction of a full-time CMO cost
20+ years automotive experience
What's Included

EVERYTHING YOU NEED TO TAKE CONTROL

Real leadership, real accountability, real results. Here's exactly what you get every month.

Monthly Strategy Sessions

Regular one-on-one calls to review performance, set priorities, and build a roadmap aligned with your sales goals.

Vendor Accountability

We review your agencies' work, ask the hard questions, and make sure every vendor is pulling their weight.

Plain-English Reporting

Monthly performance reports that actually make sense — leads, cost-per-lead, ROAS, and what's working vs. what's not.

Budget Optimization

We analyze how your dollars are allocated across all channels and redirect spend toward what drives the most sales.

Campaign Strategy & Direction

From promotional planning to seasonal campaigns, we build a 90-day marketing calendar tailored to your inventory and goals.

Team & Agency Coordination

We act as the bridge between your internal team and all outside vendors — ensuring everyone works toward the same goal.

The Process

HOW IT WORKS

Simple, transparent, and built around your dealership's goals.

01

Discovery & Audit

We start by reviewing your current marketing setup — vendors, budgets, performance metrics, and goals. You'll know exactly where you stand within the first 30 days.

02

Strategy Buildout

We develop a clear, prioritized marketing roadmap tailored to your dealership's size, market, and sales targets.

03

Monthly Leadership

Regular strategy calls, vendor check-ins, campaign reviews, and performance reporting — hands-on leadership every month.

04

Ongoing Optimization

Markets shift. Inventory changes. We adapt your strategy continuously so you stay ahead of the competition.

The Math

FRACTIONAL CMO VS. FULL-TIME HIRE

Full-Time CMO

  • $130,000–$200,000 base salary
  • Benefits, PTO, payroll taxes
  • 3–6 months to hire & ramp up
  • May lack automotive experience
  • Fixed overhead regardless of results

Fractional CMO (Our Service)

  • Fraction of a full-time salary
  • No benefits or overhead costs
  • Active within days, not months
  • 20+ years automotive expertise
  • Month-to-month flexibility

READY TO GET REAL MARKETING LEADERSHIP?

Schedule a free strategy consultation. We'll review your current marketing setup and show you exactly where the opportunities are — no obligation.

Free consultation · No long-term contracts · Month-to-month flexibility